GTM ADVISOR & SALES LEADERSHIP COACH

Revenue leadership grounded in operating experience.

I'm Richard Ortega, a GTM advisor and sales leadership coach with more than 20 years of experience building and leading revenue organizations.

I work with founders and sales leaders who need to translate ambitious growth goals into a strategy their teams can execute. My approach combines commercial strategy with hands-on coaching so leaders and sellers understand what needs to change, why it matters, and how to put it into practice.

My experience spans payments, fintech, SaaS, marketplaces, data services, and indirect distribution. I have worked with companies serving small businesses, mid-market customers, enterprise accounts, government agencies, and nonprofit organizations.

Sales Thru Service reflects how I believe revenue organizations should operate. Prospects deserve useful guidance. Customers deserve recommendations grounded in their goals. Employees deserve the education and management support required to perform with confidence.

The work connects the decisions made by leadership with the conversations happening in the field. That connection gives managers a clearer way to coach, helps teams execute consistently, and gives companies a more reliable path to growth.